Program
Tuesday 10 October , 2023
5:00 -5: 15 PM : Welcome Message & Overview
5:15-6:00 PM : Building Your Fashion Brand, Renee Lamb
You believe in your designs and with the right fabrics and tools you can create your own brand that will receive fame in your territory or even globally.
Learn in this lecture about making a simple business plan, building your brand identity, and creating your own clothing line.
6:00-6:30 PM : What Fabric is good for your product? Aida Zayed
It starts with fabrics! An overview on the latest innovations in fabrics from the fiber, weaving, knitting and functional perspectives which will inspire you for new fashionable designs
6:30-7:15 PM :Why Fabric & Fashion Boards are Important for Designers?, Hawa Stowdah
Explore the main function of fashion boards and why they are important for the designer’s vision, style and direction of the collection.
You will also learn how to create them and develop fashionable designs
7:15-7:30 PM : Leverage your Brand with Egyptian Cotton, Khaled Shuman, Executive Director, Cotton Egypt Association
Egyptian cotton has made its global reputation and recognition in the garment industry for its unique features. Using Egyptian cotton is an added value to international brands worldwide.
This lecture will overview the features of Egyptian Cotton, certification and traceability that ensures the authenticity of Egyptian Cotton
7:30-8:00 PM :Break & Networking
8:00-8:30 PM :Quality in Garment Manufacturing, Hawa Stowdah
No wearers will buy a garment with poor quality. That’s why quality comes first to garment manufacturers. Learn in this lecture how to achieve quality of your product and how quality would be controlled from beginning to end
8:30-9:00 PM : Special Products manufacturing (T-Shirts), Aida Zayed
Starting a T-shirt line is simpler than making a complete garment facility.
But with focus and specializing on a market sector for youth and sportswear it can be a lucrative opportunity. Discover new ideas and innovations for T Shirts.
9:00-9:15 : Seamless Sportswear Benefits, Eng. Khaled El Shafae
With new knitting technology , the introduction of seamless garments became popular for sports and activewear . Explore in this lecture the benefits of seamless garments and how they are shaping the sports and activewear scene
9:15-9:45 PM :Technologies for the Fashion Industry: What’s new? Hawa Stowdah
As consumers have more access to digital information, they are several platforms and technologies to influence their choices represented in their favorable style, colors and the right fit for them.
Explore in this lecture recent and upcoming digital trends that will impact the fashion industry ranging from digitization technologies, XR Collaboration, Smart fashion and AI Aided design
9:45-10:30 : Panel Discussion
How Generative AI will impact Fashion ?
Generative AI can assist fashion designers in the creative process by generating unique and innovative design concepts.
The panel will address how far Generative AI algorithms can produce new designs and combinations? Will it be inspiring to designers with fresh ideas and helping them explore uncharted territories that are accepted by customers ?
Panelists: Hawa Stowdah, Debbie McKeegan and Mohamed Keshk
Wednesday 11 October, 2023 : Workshops
- 5:15-6:15 PM Workshop 1 : Choosing the Right Color Scheme for your Brand, Renee Lamb
- 6:30-8:00 PM Workshop 2 : Creative Approach to Designing & Illustrating Men’s wear from Concept to a Finished Product, Hawa Stowdah
- 8:15- 9:30 PM Workshop 3: Textle Digital Printing for Fashion, Debbie McKeegan
- 9:30-10:00 PM Workshop 4 : Digital Fashion Update –DMIx : Fashion’s Digital Delight & Physical Presence, Gerd Willschütz
